Pet Grooming in Hove

Hi! We’re Jane and Malcolm, and we opened The Natural Groomers because we’re passionate about animals. With years of experience caring for dogs, cats and other pets, we provide trusted pet grooming in Hove using a calm, holistic approach that focuses on your pet’s mind, body and soul. 

Our stress-free environment, no-force grooming policy and use of natural, eco-friendly products ensure every dog and cat feels safe, comfortable and cared for throughout their visit. We believe grooming should be a positive experience, especially for nervous or anxious pets, which is why we never use restraints, cages or harsh techniques.

Book your appointment today or call 01273 079241 to speak directly with us. 

Dog Grooming

Full grooming services including wash, blow dry, styling, nails, ears and hygiene trims, tailored to your dog’s coat and needs.

Cat Grooming

Specialist feline grooming with gentle handling, ideal for long-haired, elderly or sensitive cats.

Puppy Intro Sessions

Calm, introductory grooming sessions designed specifically for puppies, helping them become familiar with handling, tools and the grooming environment from an early age. These sessions build confidence and create positive associations to prevent anxiety later in life.

Teeth Cleaning

Ultrasonic Emmi-Pet teeth cleaning to support oral health without stress or discomfort.

Nail Clipping

Gentle nail trimming carried out with patience and care, ensuring even sensitive pets feel comfortable throughout the process.

Spa Treatments

Relaxing grooming treatments using natural, scent-friendly products, designed to support coat health and help your pet feel calm and cared for.

Body Therapies

Holistic treatments focused on relaxation, easing tension and supporting your pet’s overall wellbeing, always guided by their comfort and response.

Meet, Greet & Treat Sessions

Introductory sessions for nervous or new pets, helping them become familiar with the grooming environment at their own pace using positive reinforcement.

Our Professional Grooming Services

We offer a wide range of grooming services designed to suit every breed, age and temperament, with a focus on comfort, patience and wellbeing.

A Personalised, Holistic Approach to Grooming

Every pet is different, and we take the time to understand their behaviour, needs and comfort levels before starting any grooming session.

Our approach focuses on creating a calm and positive experience, particularly for pets that may feel nervous or have had negative grooming experiences in the past.

We operate a completely force-free grooming policy. Pets are never restrained, and we do not use cages or heated drying cabinets.

We use natural shampoos and products that are free from parabens and harsh chemicals, helping to protect your pet’s skin, coat and overall health.

More Than Just a Grooming Salon

We are more than a pet grooming business; we think of The Natural Groomers as a one-stop shop for your pet’s well-being.

Alongside grooming, we offer:

• Natural, high-quality pet food
• Bathing and grooming products
• Health-focused supplements

We also provide holistic treatments and support such as osteopathy, massage, reiki and bereavement advice, helping you care for your pet at every stage of life.

Supporting Long-Term Pet Health

We have always been mindful of what goes into pet food and have spent time researching natural, healthier alternatives.

We believe that diet plays a key role in your pet’s wellbeing, particularly as more animals experience skin conditions and health issues linked to poor nutrition.

Many of our own pets have seen benefits from improved diets, including better energy levels, healthier coats and reduced irritation.

We are always happy to share advice and help you make informed choices for your pet.

Choosing the right groomer is important for your pet’s comfort and well-being.

Clients choose us for:

• Holistic, no-force grooming approach
• Experienced and qualified groomers
• Specialist care for both dogs and cats
• Calm, stress-free environment
• Natural and eco-friendly products
• Friendly, personal service

Our focus is always on your pet’s experience, not just the final result.

Why Choose The Natural Groomers

  • "I wouldn't take my dog anywhere else. Jane gives him so much love even though I'm sure he's not the easiest customer and he always looks great and gets so many compliments on his hair."

  • "He came out really happy and with a wonderful groom, not too short and smelly lovely, not strong and synthetic like other grooms he’s had in other places. Thanks so much, we’ll be back!"

  • "Jane has the patience of a saint! She has clipped Bert for over 10 years and he is a very difficult dog! I’d give 100 stars if possible!"

  • Otto came out of the grooming session looking super cute. I feel a lot of care is taken in the job and I am very happy. Communication was good and needs are heard. Thank you

  • We’ve taken our spaniel to the Natural Groomers 3 times now and every time she has come home looking amazing and so happy, and full of enthusiasm! Jane and her team always do an amazing job. Our older dog can be a bit demanding at times! But they are so caring and patient with her that we feel safe and confident to leave her in their very capable hands. Would highly recommend and thank you for always doing such a great job and being so kind to her.

  • Izzy did an amazing job of my cavapoo’s groom. Nacho is a bit nervous going into groomers, but Izzy was super attentive and affectionate with him, helping him to feel more at ease. Thank you to Natural Groomers.

  • Took my three wonderful westies to be groomed today at “ The natural groomers “. Fantastic result was realised when I picked them up ! Groomer, Izzy, really had her work cut out as my boys not the best behaved in class lol. Amazing attention to detail and extremely friendly, caring and calming attitude. Would highly recommend this groomer and salon. Thank you so much, we will definitely return if you’ll have us ??

  • One of the best grooms my dog had ever had, even a week later she looked like she had just had the groom the cut was so good and my dog Carla is nervous so the staff were really gentle and patient with her.

  • I brought in my nervous little pooch yesterday and the atmosphere was calm and friendly. He very happily allowed himself to be picked up and taken into the grooming space. Lily asked what kind of trim I would like and I specified a few things, which were listened to. He came out really happy and with a wonderful groom, not too short and smelly lovely, not strong and synthetic like other grooms he’s had in other places. Thanks so much, we’ll be back!

  • Another fantastic groom from Jane and the team—our dogs always come out looking incredible! We love the ethos of this place: kind, professional, and clearly passionate about what they do. It’s rare to find a service that consistently delivers with such care and quality. We wouldn’t go anywhere else. Thank you!

  • Amazing staff! I took my cat there for his birthday and just picked him up. He had a great time it seems as he's very relaxed and looks fantastic.

  • Absolutely incredible ❤️ fairly new to the area and they have taken such good care of our little dog. Always a calm and welcoming atmosphere and they do such a great job every time. Thank you so much. Also great selection of treats and doggy gifts. We really really appreciate you guys!!

  • Alfred absolutely loves coming here - the team are lovely and listen to what we want and he always comes out looking great!

  • Best grooming session ever!!

  • These guys are amazing my gorgeous puppy came out looking shiny and new I was so happy with their grooming service I would highly recommend.

  • The best dog groomers we have ever been to. Excellent friendly knowledgeable staff who clearly care a lot about the dogs they look after. No restraints used whilst your dog is being groomed just a lot of patience & occasionally some bribes with treats ! Lots of nice healthy dog products as well. If you live Brighton & Hove and you want a safe. Caring environment for your dog to be groomed, this is definitely the one. Highly recommended.

  • Took my cat Missy in to get her claw trimmed. She’s an extremely feisty old cat and they did a brilliant job. I would imagine most would have sent me away, but we perceived and got an amazing job done. Also love the natural dog treats. I will be back for them for sure. Not sure I will put them thru the claw cutting process again! 🤣

  • Amazing groomers here! My 2 poms loved their new haircut and treats!

We are based in Hove and regularly welcome clients from across the local area, including:

• Brighton
• West Hove
• Portslade
• Seven Dials
• Preston Park

Our convenient location makes it easy to access trusted, gentle pet grooming close to home.


Dog Grooming in Hove & Surrounding Areas

Book Your Pet Grooming Appointment in Hove

If you are looking for gentle, professional pet grooming in Hove, we are here to help.

We offer a calm, friendly environment where your pet’s comfort always comes first.

Our Address: 1 Hove Manor, Hove Street Hove, East Sussex BN3 2DF

Phone: 01273 079242

Email: woof@thenaturalpetshop.co.uk 

We help your fur-babies feel at ease

  • Rescue dogs

    We know that rescue dogs often find grooming very stressful. We offer introductory sessions before grooming – as many as you need – to help your dog feel safe in our hands. And we’ll never ever force them to do anything they don’t want to.

  • Cats

    Cats often struggle with a visit to the groomers but many breeds rely on special care for their coats. We specialise in cat grooming and have many happy, calm cat clients. We’ll always go slowly and make sure your cat is happy with what we’re doing.

  • From trims to toothbrushing

    We offer a range of grooming services, from coat care and trimming to toothbrushing and claw clipping. We’re here to help with all those areas that can often be tricky to do at home, especially if you’re a busy pawrent.